“The Power of the T-Shirt!”
A GRAPHIC TEE'S MANIFESTO
乱RAN is interested in quality – by means of design.
The graphic t-shirt does not have to be a secondary item in the world of fashion; rather, it should be a one-of-a-kind piece of clothing that reflects your fine taste.
This is the ideal representation of what a shirt can do for your wardrobe.
However, there are far too many graphic tees on the market that are overpriced and have little to no effort put into their design, requiring only the use of algorithms and the prestige of brand-name to boost their sales.
For these reasons, the perceived image of the graphic t-shirt remains a kitsch object in the world of fashion, one of little artistic intent, a lowbrow piece.
The issue is not that a t-shirt is a lowbrow item, but that it can be more than a mere combination of fabric, simple art, and typography.
The graphic tee's appeal stems from the fact that it is lowbrow, widely available, and a universal piece of clothing.
Anyone, whether a local skater, a Harajuku model, an underground punk drummer, or a middle-class college student going for a run, will reach for a t-shirt as a safe and easy fashion choice for their day.
However, its cheapness in production value allows those to consider it to be the disposable element of any new collection…
This imposed image of the shirt can be changed. But how?
We must give the shirt more value: implement effort and new ideas by means of heightened artistic intention, all while maintaining the greatest thing about a t-shirt – its versatility and accessibility.
This is how t-shirts will see their transition from a mass-market piece of work to something greater, or rather, a tension of making it work as both lowbrow and highbrow: as art and product, skill and intuition, esotericism and eclecticism, extravagance and simplicity. 乱RAN leans into this contradiction.
The gallery is on your shirt, but at the same time, use it for a workout.